How does On Running show up in AI search?
Swiss running brand with a distinctive CloudTec sole that crossed into lifestyle wear. When shoppers ask ChatGPT or Perplexity for a recommendation in apparel & footwear, here's what we can check.
Run a free AI visibility audit on on-running.com
Chedder runs real shopper prompts against ChatGPT, Perplexity, and Brave Search, then reports who got recommended and where On Running ranks. Audits take under a minute. Free for your first one.
Audit On RunningWhat shoppers ask AI about apparel & footwear
When shoppers research apparel and footwear with AI, these are the prompts that come up.
- Best sustainable shoe brands in 2026
- Allbirds vs Rothy's vs Veja
- Best athleisure brand that isn't Lululemon
- Most comfortable everyday walking shoes
- What's a good vegan leather brand?
- Best DTC clothing brand for basics
- Affordable alternative to Lululemon
- Best workout clothes for hot yoga
Chedder runs prompts like these and shows you exactly which brands get named in the answers, plus what On Running would need to fix to be on the list.
What a Chedder audit checks on On Running
- ·Real AI answers. We run category-specific shopper prompts on ChatGPT and AI search, then report who got recommended and who didn't.
- ·The structured data AI reads first. Schema, JSON-LD, OpenGraph — the metadata wrapper AI engines unwrap before they read the page itself.
- ·External brand signals. Wikipedia, Reddit, review citations — the corroborating voices AI engines quietly lean on when forming a recommendation.
- ·Crawler access. Is GPTBot welcome on on-running.com? ClaudeBot? PerplexityBot? Blocked crawlers mean invisible brand.
- ·A scored action plan. Prioritized fixes written for brand marketers, not server administrators.