← Back to ChedderBlogField notes from building Chedder. Written for consumer brand teams who want to show up when shoppers ask AI.20 April 2026·4 min readIntroducing Chedder: see your brand the way AI sees itSearch is becoming conversation. Your shoppers are asking ChatGPT and Perplexity which brand to buy, and the answer doesn't always include you. Here's the tool we built to change that.