The complete GEO audit for DTC brands

Your next customer just asked AI.Did it pick your brand?

Chedder runs the exact questions shoppers ask ChatGPT, Perplexity, and Google. See if you show up, where AI sends them, and the specific fixes when you don't.

Built for DTC
First audit free
The Shift

Search is becoming conversation.
Your brand needs a seat at that table.

People aren't clicking through 10 blue links anymore. They're asking AI, and trusting the first answer.

47%

of Google searches now show AI Overviews

1 in 4

DTC shoppers start product research with ChatGPT

0

clicks needed for AI to pick a brand for them

The problem

If ChatGPT, Perplexity, or Google AI doesn't mention you when a customer asks, you've lost the sale before you knew it happened.

The Audit

7 signals. One clear score.
A real action plan.

Chedder checks every factor AI models use to decide which brands to recommend, then tells you exactly what to fix.

Real AI search tests

Killer feature

We ask ChatGPT, Perplexity, and Brave Search real customer questions about your category and check whether your brand comes up, with exact verbatim excerpts.

External brand signals

Wikipedia, Reddit, and web presence. The sources AI models cross-reference when they answer.

Structured data audit

Schema.org, JSON-LD, FAQ markup. The data that AI parses directly from your pages.

AI crawler access

GPTBot, ClaudeBot, Google-Extended. Are your pages even reachable by the bots that train these models?

Meta & content quality

Title tags, descriptions, FAQs, headings, lists. The formats AI prefers to cite verbatim.

Trust & authority signals

E-E-A-T factors: authorship, contact info, social proof, legal pages. These are why AI trusts you as a source.

How It Works

From URL to action plan in under a minute.

1

Paste any URL

Your site or a competitor's, even both side-by-side.

2

Chedder audits everything

Crawls your pages, runs real questions through ChatGPT, Perplexity, and Brave Search, and checks Wikipedia and Reddit, scoring every signal.

3

Get your action plan

Prioritized recommendations, downloadable PDF report, competitor gaps.

Built for DTC

For the brands shoppers ask AI about.

Chedder is tuned for direct-to-consumer. Not B2B SaaS, not enterprise tools, not agencies. Just the brands shoppers actually buy. Categories we're good at:

Mattresses
Pet food
Dog beds
Beauty
Chocolate
Beverages
Detergent
Candles
Supplements
Skincare
Coffee
Apparel
<60

Typical first-audit score for DTC brands. Even ones with nine-figure ad budgets.

1 in 2

DTC brands we audit are blocking GPTBot or ClaudeBot by accident.

40+

Signals scored per audit, including marketplace shadow analysis.

Half the brands we audit are blocking GPTBot by accident. The other half don't have a single FAQ schema on the page. Both are 90-minute fixes with real upside. We built Chedder so teams could see this without hiring anyone.
Sam Gormley · Founder, Two Point Technologies
Need help fixing it?

The audit is free. The implementation is where our GEO agency comes in.

Two Point Technologies builds AI visibility strategies for DTC brands that want to own their category in the ChatGPT/Perplexity era. We take your Chedder audit and turn it into a 90-day plan, then execute it.

Talk to our team